The TRUTH About
Getting Rich Online...

Some folks say passion will make you rich. Some folks say persistence will do it. Others say it takes persuasion. Many say it takes lots of effort, hard work, and “paying your dues.”

The truth is, the only thing you need to make money hand over fist is something decent to feed to a starving crowd.

Huh?

I hear you.

If this is true, you're asking, where does the problem come in? If it's so bloody easy, how come everybody's not richer than Croesus? You want to know why you don't have the Midas touch, right?

The problem is generally in either one of two places: you can't locate the starving crowd, or you don't know how to cook.

Here's a quick and easy solution to Problem #1...

How To Find “The Starving Crowd”

The “starving crowd” has the money you seek.

You want to get some of it, you have to locate the crowd.

They're hungry.

They want to pay to eat what you're serving, but ... you have to find them before you can show them your menu, see? You have to know where they are before you even build your restaurant or set up your hot dog stand.

The starving crowd is fairly easy to locate if you know what to look for, if you're shrewd enough to recognize hunger when you see it. If not, well then, just follow the money trail.

Find out what people WANT TO BUY by paying attention to what they are already paying money for.

Look for “best-selling” items. If they're selling “best,” it's because a lot of people are buying them.

Clue? Clue.

Find some best sellers and put those types of items on your menu. Prepare your meal so looks, smells, and tastes as good as what the starving crowd is already buying, and then put it on the menu!

Sounds easy, right?

That's because it is. Unless you over-complicate the process, which is what a lot of folks do.

I want to help you not be one of those people who over-complicate things to the point of no return. Wanna know where the starving crowds hang out?

Starving crowds linger inconspicuously behind best-selling books. They lounge behind popular magazines. They loiter in mobs behind craze-inducing toys (like beanie babies or troll dolls).

You can and will find a multitude of starving crowds behind anything that is selling “best,” and behind the “popular” sport, craze, whatever. If it's popular it's probably best-selling. If it's best-selling, it's most likely popular.

Here's another tip for you:

Bottomless Wallets Wear Everyday Clothes

Although we'd love to believe otherwise, the starving crowd does not wear special, easy-to-identify, “Hey-I'm-Where-The-Money-Is-At!” suits.

No, contrary to popular opinion, a nice suit and expensive tie is not the only way (or even one of the best ways) to identify bottomless purses.

Most of the dishes you serve in your hungry crowd restaurant or at your hungry crowd hot dog cart will be dished out to the most mediocre-looking wallets you'll ever see.

These apparently hard to find money-flush pocketbooks are “specially disguised” to resemble the everyday, regular guy or gal nondescript, non-designer purse or billfold.

Let me just spell it out for you: normal, everyday people have the money – and the hunger. Mr. or Mrs. Regular Guy Or Gal is your starving crowd.

No wonder you couldn't see them before, right? You were looking at the wrong faces!

Okay, so now you know where to look to find your cash-flush mob of hungry buyers. Let's move on to Problem #2...

How To Cook Up Something Decent

To quote a once popular game, “Do it the same … only … better!”

If you want some of the money from the wallets of those folks in your starving crowd, and they're all buying apple pie, well, you should serve them apple pie. The trick is to make your apple pie better than what's currently on the market.

Better tasting, better looking, more filling, healthier … doesn't matter 'how' it's better as long as it is better. Add ice cream, mush up the apples so they're easier to swallow without much chewing, make a flakier crust. Use low-calorie ingredients and fake sugar.

What? You don't have a recipe for apple pie? Oh. Well, go thee forth and buy one! Or use your Aunt Gracie's. Or Uncle Tim's. Or better yet, get Grandma's!

In the Internet marketing world, this means “go out and buy what your crowd is buying.”

That's right. Get it for yourself. See how it feels, what's under the hood or on the pages. Pay attention to how it's made, how it's put together, what it is made of.

Then make your own – only better.

Don't think that'll work? Well, here's a newsflash from good ol' King Solomon himself: there is nothing new under the sun.

What does that mean? It means everything available today, popular or not, best-selling or not is “old.” It has been done before. Tried before. Thought of and tested before.

The difference between the “popular, best-selling” things and the “or not things” depends on which is “better,” or at least perceived to be so.

This means even if you have something that is exactly the same as another something (such as a mattress – lots of furniture stores sell those, right?) to get the lions share of sales, your “something” must appear to be better than those others.

You can accomplish this by using a “better” material in your product, “better” packaging (or even “better-looking” packaging). You can describe yours better, or maybe yours is more simple to operate.

There are lots of ways you can design your widget so it is perceived to be the better one – even if it's mostly the same as someone else's widget.

Alrightythen...

You know where to find your crowd, how to dish up something palatable … there's just one more thing we need to talk about, and that's location. Where should you set up your “starving crowd decent food joint” to get the most customers?

Right In Front Of The Crazy Mob!