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The TRUTH
About
Getting Rich Online...
Some folks say passion will make you rich. Some
folks say persistence will do it. Others say it takes
persuasion. Many say it takes lots of effort, hard work, and
“paying your dues.”
The truth is, the only thing you need to make money hand over
fist is something decent to feed to a starving crowd.
Huh?
I hear you.
If this is true, you're asking, where does the problem come in?
If it's so bloody easy, how come everybody's not richer than
Croesus? You want to know why you don't have the Midas touch,
right?
The problem is generally in either one of two places: you can't
locate the starving crowd, or you don't know how to cook.
Here's a quick and easy solution to Problem #1...
How To Find “The Starving
Crowd”
The “starving crowd” has the money you seek.
You want to get some of it, you have to locate the crowd.
They're hungry.
They want to pay to eat what you're serving, but ... you have to
find them before you can show them your menu, see? You have to
know where they are before you even build your restaurant or set
up your hot dog stand.
The starving crowd is fairly easy to locate if you know what to
look for, if you're shrewd enough to recognize hunger when you
see it. If not, well then, just follow the money trail.
Find out what people WANT TO BUY by paying attention to what
they are already paying money for.
Look for “best-selling” items. If they're selling “best,” it's
because a lot of people are buying them.
Clue? Clue.
Find some best sellers and put those types of items on your
menu. Prepare your meal so looks, smells, and tastes as good as
what the starving crowd is already buying, and then put it on
the menu!
Sounds easy, right?
That's because it is. Unless you over-complicate the process,
which is what a lot of folks do.
I want to help you not be one of those people who
over-complicate things to the point of no return. Wanna know
where the starving crowds hang out?
Starving crowds linger inconspicuously behind best-selling
books. They lounge behind popular magazines. They loiter in mobs
behind craze-inducing toys (like beanie babies or troll dolls).
You can and will find a multitude of starving crowds behind
anything that is selling “best,” and behind the “popular” sport,
craze, whatever. If it's popular it's probably best-selling. If
it's best-selling, it's most likely popular.
Here's another tip for you:
Bottomless Wallets Wear
Everyday Clothes
Although we'd love to believe otherwise, the starving crowd does
not wear special, easy-to-identify,
“Hey-I'm-Where-The-Money-Is-At!” suits.
No, contrary to popular opinion, a nice suit and expensive tie
is not the only way (or even one of the best ways) to identify
bottomless purses.
Most of the dishes you serve in your hungry crowd restaurant or
at your hungry crowd hot dog cart will be dished out to the most
mediocre-looking wallets you'll ever see.
These apparently hard to find money-flush pocketbooks are
“specially disguised” to resemble the everyday, regular guy or
gal nondescript, non-designer purse or billfold.
Let me just spell it out for you: normal, everyday people have
the money – and the hunger. Mr. or Mrs. Regular Guy Or Gal is
your starving crowd.
No wonder you couldn't see them before, right? You were looking
at the wrong faces!
Okay, so now you know where to look to find your cash-flush mob
of hungry buyers. Let's move on to Problem #2...
How To Cook Up Something
Decent
To quote a once popular game, “Do it the same … only … better!”
If you want some of the money from the wallets of those folks
in your starving crowd, and they're all buying apple pie, well,
you should serve them apple pie. The trick is to make your apple
pie better than what's currently on the market.
Better tasting, better looking, more filling, healthier …
doesn't matter 'how' it's better as long as it is better. Add
ice cream, mush up the apples so they're easier to swallow
without much chewing, make a flakier crust. Use low-calorie
ingredients and fake sugar.
What? You don't have a recipe for apple pie? Oh. Well, go thee
forth and buy one! Or use your Aunt Gracie's. Or Uncle Tim's. Or
better yet, get Grandma's!
In the Internet marketing world, this means “go out and buy what
your crowd is buying.”
That's right. Get it for yourself. See how it feels, what's
under the hood or on the pages. Pay attention to how it's made,
how it's put together, what it is made of.
Then make your own – only better.
Don't think that'll work? Well, here's a newsflash from good ol'
King Solomon himself: there is nothing new under the sun.
What does that mean? It means everything available today,
popular or not, best-selling or not is “old.” It has been done
before. Tried before. Thought of and tested before.
The difference between the “popular, best-selling” things and
the “or not things” depends on which is “better,” or at least
perceived to be so.
This means even if you have something that is exactly the same
as another something (such as a mattress – lots of furniture
stores sell those, right?) to get the lions share of sales, your
“something” must appear to be better than those others.
You can accomplish this by using a “better” material in your
product, “better” packaging (or even “better-looking”
packaging). You can describe yours better, or maybe yours is
more simple to operate.
There are lots of ways you can design your widget so it is
perceived to be the better one – even if it's mostly the same as
someone else's widget.
Alrightythen...
You know where to find your crowd, how to dish up something
palatable … there's just one more thing we need to talk about,
and that's location. Where should you set up your “starving
crowd decent food joint” to get the most customers?
Right In Front Of The Crazy Mob! |

Tina Adams
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